Content Marketing Lead JOB AT PAYKOBO

  • Full Time
  • Lagos

Website Paykobo

Content Marketing Lead JOB AT PAYKOBO

At Paykobo.com, we are committed to a set of core values that not only define who we are, but also serve as guideposts to help us become the Company we would like to be: Transparency, Continuous Learning and Commitment. We are focused on two factors that have brought us 17 years of success & excellence: Delivering value all the time and Investing in Paykobers!

Location– Lagos, Nigeria

Key Tasks 1 – Research and Analysis:

  • Identifying our target audiences and their key demographics, interests and online behavior
  • Applying the four P’s to defining market content and promotions for our various products
  • Surveying current customers to understand and validate strategic decisions on message fits
  • Facilitating internal stakeholder’s interview to identify business objectives and subject matter experts
  • Looking into content tools and software that can help create and promote content
  • Analyzing competitor’s content and messaging strategy
  • Analyze data and analytics, and seek to increase reader engagement and retention

Key Tasks 2 – Preparing Content Marketing Plans:

  • Defining Strategy and tactical execution of our individual products, business units or channel
  • Create individual content (audio, visual, and/or written) marketing plans for specific campaigns or products for an overall plan for a set time
  • Specific and measurable goals with a timeline for each products in which to meet them
  • Effectively exploring storytelling to lift our prospect out of their ordinary worlds and inviting them to consider a journey with our business
  • Understanding the need for building subscription assets, including email subscriber lists and private community memberships

Key Tasks 3 – Content Editing:

  • Aligning editorial calendar with content publications and promotion with key dates that are important to the business and other marketing campaigns for our various products
  • Proofread and edit spelling, grammar and syntax
  • Ensure that content meets the company’s needs and follows our in-house style guide
  • Organize, modify and update existing content
  • Compose technical product descriptions to promote our products and services
  • Quality check content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency
  • Verify content and information
  • Work with the design team to ensure a user-friendly experience
  • Collaborate with team members and come up with fresh and creative content ideas, keeping our customer in mind

Key Tasks 4 – Leadership:

  • Managing a team of writers, data analysts and content creators
  • Managing the content marketing budgets
  • Measuring the results of marketing activities to inform future marketing campaigns on our various products
  • Designing and implementing creative marketing strategies to disseminate content
  • Orchestrating digital content strategies across all online platforms



Job Specification

  • Degree in Marketing or related field
  • Minimum of 3years experience as a content marketer
  • Data-driven and highly analytical
  • Proficiency with social media analytics
  • Proficiency in using Microsoft Office tools
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, design, language, flow, and grammar
  • Knowledge of SEO and industry best practices

Person Specifications and Required Skills:

  • Verbal and written communication skill
  • Attention to details
  • Demonstrated interest in Technologies, the Internet and Application
  • Willingness to learn our products inside and out and help our customers drive business outcomes
  • Ability to exercise initiative and confidence to start things from the scratch
  • Ability to multitask and priorities workload
  • Knowledge of the ecommerce industry
  • Knowledge of sales and marketing techniques
  • Forward looking thinker who actively seeks opportunities and proposes solutions


  • Stanford SEED Participation.
  • Performance-related bonus.
  • Flexible work environment.
  • Commitment to your career growth through first-in-class training, resources and assistance for relevant certifications
  • Clear career path.

To apply for this job please visit www.linkedin.com.

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