BolajiHonest GetResponse review covering features, pricing, automation, deliverability, and FAQ. See if it’s the right email marketing tool for your business.
Email marketing is not dead. It is still one of the highestreturning marketing channels. For every $1 spent on email marketing, the average return is $36.
But choosing the right email marketing platform is hard. There are dozens of options Mailchimp, ConvertKit, ActiveCampaign, AWeber, and of course, GetResponse.
GetResponse has been around since 1998. That is over 25 years. In that time, they have grown to serve over 350,000 customers worldwide.
But in 2026, with new AI tools and competitors emerging, the question is: Is GetResponse still a good choice?
I have used GetResponse for over three years. In this review, I will break down its features, pricing, ease of use, deliverability, automation, and more. I will also tell you who should use it and who should look elsewhere.
What Is GetResponse?
GetResponse is an allinone email marketing and marketing automation platform. It started as a simple email newsletter tool in 1998. Over the years, it has added many features:
- Email marketing (drag and drop editor, templates, newsletters)
- Marketing automation (workflows, triggers, conditions)
- Landing pages (builder with templates)
- Webinars (host live or automated webinars)
- CRM (contact management, lead scoring, sales funnel)
- Website builder (basic AI-powered website creation)
- Ecommerce features (abandoned cart recovery, product recommendations)
- SMS marketing (send text messages to subscribers)
- AI tools (subject line generator, email generator, image generator)
GetResponse positions itself as an allinone marketing platform. You can manage your email list, build landing pages, host webinars, and track conversions all from one dashboard.
Key Features of GetResponse
Let me break down the most important features in detail.
Email Marketing
GetResponse has a drag and drop email editor. It is intuitive and easy to use. You can choose from over 500 predesigned templates or build your own from scratch.
Features include:
- Responsive design (emails look good on mobile and desktop)
- Personalization tags (insert subscriber name, location, custom fields)
- A/B testing (test subject lines, send times, content)
- RSStoemail (automatically send new blog posts to subscribers)
- Email analytics (opens, clicks, bounces, unsubscribes, revenue)
The email editor is not as advanced as Klaviyo’s (for ecommerce) or ActiveCampaign’s (for automation), but it is more than enough for most small to medium businesses.
Marketing Automation
GetResponse has a visual automation builder. You create workflows using a drag and drop interface. Triggers can include:
- Subscriber joins a list
- Subscriber clicks a link in an email
- Subscriber visits a specific page on your website
- Datebased (birthday, anniversary)
- Tag added or removed
- Purchase made
Actions can include:
- Send an email
- Move subscriber to another list
- Add or remove a tag
- Assign a score (lead scoring)
- Wait for a specific time
- Send a webhook
- Add to a webinar
The automation builder is powerful. It is not as advanced as ActiveCampaign’s (which has conditional logic and split testing), but for most users, it is sufficient.
Landing Pages
GetResponse includes a landing page builder. This is a huge value add because landing page builders like Unbounce or Leadpages cost extra.
Features include:
- 200+ templates
- Draganddrop editor
- Mobileresponsive designs
- Popups and embedded forms
- Conversion funnels (build entire sales funnels)
- Analytics and A/B testing
- Custom domains
You can publish landing pages as standalone pages or as part of a funnel. No coding required.
Webinars
This is one of GetResponse’s unique features. Most email marketing tools do not include webinars.
GetResponse Webinars include:
- Live and automated webinars
- Screen sharing
- Polls and surveys
- Chat and Q&A
- Recording
- Attendance tracking
- Integration with email automation (automatically tag attendees)
The webinar feature is not as advanced as dedicated webinar tools like Demio or WebinarJam. But for basic to midlevel needs, it works well.
CRM and Sales Funnels
GetResponse added CRM and sales funnel features in recent years. You can track leads through stages (Lead, Contact, Customer). You can build sales funnels with landing pages, email sequences, and order forms.
This is useful for small businesses selling products or services. It is not a full CRM like HubSpot or Salesforce, but it is good enough for solopreneurs and small teams.
AI Tools (2026 Update)
GetResponse has added several AI features:
- AI email generator – Enter a prompt, get a complete email
- AI subject line generator – Generate multiple subject line options
- AI image generator – Create custom images for emails and landing pages
- AI campaign builder – Describe your campaign, get a complete automation workflow
These features are helpful for beginners and busy business owners. They save time. But they are not perfect, you will still need to edit and personalize the output.
Pricing Plans (2026)
GetResponse has four pricing tiers. Prices are based on list size (number of subscribers).
Email Marketing Plan – Starts at $15.60/month for 1,000 subscribers (billed annually)
- Basic email marketing
- Automations (limited to 5)
- Email editor and templates
- Landing pages (1 domain)
- Facebook ads integration
Marketing Automation Plan – Starts at $48.60/month for 1,000 subscribers (billed annually)
- All Email Marketing features
- Unlimited automations
- Webinars (up to 100 attendees)
- Sales funnels
- CRM with lead scoring
- SMS marketing
Ecommerce Marketing Plan – Starts at $58.60/month for 1,000 subscribers (billed annually)
- All Marketing Automation features
- Ecommerce tools (abandoned cart recovery, product recommendations)
- Webinars (up to 300 attendees)
- Custom domain for landing pages
GetResponse MAX – Custom pricing for enterprises
- Dedicated account manager
- Deliverability consulting
- Transactional emails
- Custom reporting
Free plan? No. GetResponse used to have a free plan, but it has been discontinued. The cheapest plan is $15.60/month when billed annually.
Pay-as-you-go? Yes. GetResponse has a pay-as-you-go option for very small lists. You buy email credits instead of a monthly subscription.
30day free trial – Yes. You can try GetResponse free for 30 days. No credit card required.
Ease of Use
GetResponse is easy to use. The interface is clean and organized. The learning curve is shallow compared to ActiveCampaign or HubSpot.
Beginners will have no trouble creating their first email or landing page. The drag and drop editors are intuitive.
Advanced users might find some limitations. For example, the automation builder lacks advanced conditional logic (if/else branches with multiple conditions). The segmentation options are less powerful than ActiveCampaign or Klaviyo.
But for most small businesses, bloggers, coaches, and course creators, GetResponse is easy enough.
Email Deliverability
Deliverability is the percentage of emails that actually land in the inbox (not spam or promotions folder). This is critical. If your emails do not arrive, nothing else matters.
GetResponse’s deliverability is good, not great.
Independent tests from Gmail and Yahoo show:
- GetResponse deliverability: ~9295%
- ActiveCampaign: ~9698%
- ConvertKit: ~9697%
- Mailchimp: ~9093%
GetResponse uses dedicated IP addresses for higher tier plans. They also have SPF, DKIM, and DMARC authentication. They monitor spam complaints and blacklists.
For most users, 9295% is acceptable. If deliverability is your #1 priority, choose ActiveCampaign or ConvertKit instead.
GetResponse Pros and Cons
Pros
- Allinone platform (email, landing pages, webinars, CRM, funnels)
- Affordable pricing compared to separate tools
- 30day free trial (no credit card required)
- Good automation builder (visual, draganddrop)
- Unique webinar feature included
- AI tools save time
- Responsive customer support (24/7 chat and email)
- Good deliverability (9295%)
- Over 350,000 customers (proven track record)
Cons
- No free plan anymore
- Automation has limitations (no advanced conditional logic)
- Landing page builder less powerful than Unbounce
- Webinar feature less advanced than Demio
- Deliverability lower than ActiveCampaign/ConvertKit
- Interface feels slightly dated
- Advanced reporting requires higher tier plans
GetResponse vs Competitors
Here is how GetResponse compares to other popular email marketing tools.
- GetResponse vs Mailchimp – Mailchimp has a free plan (up to 500 subscribers). Mailchimp’s deliverability is slightly lower. Mailchimp’s automation is less intuitive. GetResponse wins on features and value, especially for businesses that need landing pages or webinars.
- GetResponse vs ActiveCampaign – ActiveCampaign has superior automation (conditional logic, split testing, advanced segmentation). ActiveCampaign has higher deliverability (9698%). But ActiveCampaign is more expensive and has a steeper learning curve. GetResponse wins on price and ease of use.
- GetResponse vs ConvertKit – ConvertKit is designed for creators (bloggers, authors, YouTubers). ConvertKit has better tagging and subscriber management. ConvertKit has higher deliverability. But ConvertKit lacks builtin landing pages and webinars. GetResponse is more feature-rich.
- GetResponse vs Klaviyo – Klaviyo is for ecommerce. Klaviyo has superior ecommerce features (abandoned cart recovery, product recommendation blocks, prebuilt ecommerce flows). GetResponse is more general-purpose. Use Klaviyo if you run an online store. Use GetResponse for everything else.
Who Should Use GetResponse?
- Small business owners – You need one platform for email, landing pages, and maybe webinars. GetResponse does it all at a reasonable price.
- Course creators and coaches – You can use webinars to sell courses. You can build sales funnels. GetResponse is a good fit.
- Bloggers and content creators – You need email newsletters and lead generation (landing pages). GetResponse works well. But ConvertKit might be better if you prioritize deliverability and tagging.
- Ecommerce stores (small) – GetResponse has abandoned cart recovery and product recommendation blocks. For small stores (under 5,000 subscribers), it is fine. For larger stores, switch to Klaviyo.
- Nonprofits and associations – GetResponse has nonprofit discounts. The allinone nature is useful for membership communications and event webinars.
Who Should Avoid GetResponse?
- Enterprise companies – GetResponse MAX exists, but it is not as powerful as Salesforce Marketing Cloud, HubSpot Enterprise, or Marketo. Look elsewhere.
- Ecommerce stores (large) – Klaviyo is better. It is built specifically for ecommerce and integrates deeply with Shopify and WooCommerce.
- Users who need advanced automation – ActiveCampaign or HubSpot are better choices. GetResponse’s automation lacks advanced conditional logic and split testing.
- Users on a tight budget – Mailchimp’s free plan (500 subscribers) or Sendinblue’s free plan (300 emails/day) might be better. GetResponse has no free plan.
Frequently Asked Questions (FAQ)
- Is GetResponse free?
No. GetResponse discontinued its free plan. There is a 30day free trial. After that, plans start at $15.60/month.
- Does GetResponse have a landing page builder?
Yes. GetResponse includes a landing page builder with 200+ templates. You can publish landing pages and popups.
- Can I host webinars with GetResponse?
Yes. GetResponse includes webinar hosting on Marketing Automation and higher plans. You can host live or automated webinars.
- Is GetResponse good for beginners?
Yes. GetResponse is easy to use. The drag and drop editors and templates make it beginner-friendly.
- Does GetResponse have good deliverability?
Good, not great. GetResponse deliverability is 9295%. ActiveCampaign and ConvertKit have higher rates (9698%).
- Can I sell products with GetResponse?
Yes. GetResponse Ecommerce Marketing plan includes abandoned cart recovery, product recommendations, and order forms.
- Does GetResponse have a mobile app?
Yes. GetResponse has mobile apps for iOS and Android. You can view analytics, manage subscribers, and send emails from your phone.
- Is GetResponse better than Mailchimp?
For most users, yes. GetResponse has more features (webinars, landing pages, funnels) at a similar or lower price. Mailchimp’s free plan is its only advantage.
- Can I migrate from another tool to GetResponse?
Yes. GetResponse has migration tools and support staff to help you import subscribers from Mailchimp, AWeber, ConvertKit, and others.
- Is GetResponse GDPR compliant?
Yes. GetResponse is GDPR compliant. They have data processing agreements and tools to manage subscriber consent.
Final Verdict
Overall Rating: 4.3 / 5
- Area Rating
- Features 4.5/5
- Ease of use 4.5/5
- Pricing 4/5
- Deliverability 3.5/5
- Automation 4/5
- Customer support 4.5/5
Verdict: Yes, GetResponse is worth it for most small to medium businesses.
If you need an allinone platform for email marketing, landing pages, webinars, and CRM, GetResponse is an excellent choice. It is affordable, easy to use, and packed with features.
If deliverability is your #1 priority, choose ActiveCampaign or ConvertKit. If you run a large ecommerce store, choose Klaviyo. For everyone else, GetResponse is a solid option.
My Recommendation
Start with the 30day free trial. Build an email, create a landing page, set up an automation workflow. See if it fits your needs.
If it does, start with the Email Marketing plan if you just need basic email. Upgrade to Marketing Automation when you need webinars or advanced automations.
Use annual billing to save money (it is significantly cheaper than monthly billing).
Have You Used GetResponse?
I want to hear from you. Have you tried GetResponse? What is your experience? Drop a comment below.
And if this review helped you, share it with someone building their email list.
Bolaji